Rich Color Freeze is pH balancing shampoo with an amazing scent that is a great everyday shampoo for color-treated hair. It has color-locking technology to prolong the life of your color for long-lasting vibrancy.
Bleach and color open the cuticles of your hair and messes with your hair's pH levels. Color Freeze sits at a pH level of 4.5, shifting color processed hair back to its normal level of 4.5-5.5, and has technology that seals and freezes the color pigments in your hair by smoothing and locking the opened cuticles which help maintain your color for as long as possible. Good for porous color-treated, highlighted, or highly-processed hair. Adds shine, and reduces frizz.
goo honest tip
An everyday favorite for those with colored hair that don't need anything over-the-top or too fancy shmancy.