Silver Color Freeze is a blue-violet based shampoo with an amazing scent that is great for neutralizing warm, yellow, slightly orange tones. It has color-locking technology to prolong the life of your color for long-lasting vibrancy. It is also used to revive dull-looking natural gray and white hairs!
Bleach and color open the cuticles of your hair and messes with your hair's pH levels. Color Freeze sits at a pH level of 4.5, shifting color processed hair back to its normal level of 4.5-5.5, and has technology that seals and freezes the color pigments in your hair by smoothing and locking the opened cuticles which help maintain your color for as long as possible. Great for porous color-treated, highlighted, or highly-processed hair. Adds shine, and reduces frizz.
goo honest tip
Purple shampoo tip: Not every hair should use the most strongly pigmented purple shampoo (aka nook The Service no-yellow or Fanola no-yellow). Silver Color Freeze is perfectly pigmented for soft toning to neutralize yellow and warmth in blonde and bronde tone and won't become overly ashy.